https://it-news.uk/tags/generative-ai/ Recent content in Generative AI on IT News Hugo en-us Wed, 24 Jun 2026 00:00:00 +0800 https://it-news.uk/posts/ea-exec-generative-ai-game-development/ Wed, 24 Jun 2026 00:00:00 +0800 https://it-news.uk/posts/ea-exec-generative-ai-game-development/ <p>One of the biggest pain points in the modern video game industry is the sheer length of development cycles. Back in the PlayStation 2 era, a game could ship in as little as 18 months. Today, five years — or more — has become the norm. Can the latest generative AI tools close that efficiency gap? At least one senior Electronic Arts executive thinks so.</p>