Samsung Opens ChatGPT and Codex to Employees in One of OpenAI's Largest Enterprise Deployments
There’s a quiet but significant shift unfolding inside one of the world’s largest electronics companies, and it says as much about the state of enterprise AI adoption as it does about Samsung itself. The Korean giant is now giving every one of its employees access to ChatGPT Enterprise and Codex — a move that OpenAI describes as one of its largest enterprise deployments to date.
IT-NEWS, June 22 — OpenAI announced on June 21 that Samsung Electronics is deploying ChatGPT Enterprise and Codex across its global workforce. The rollout covers all employees at Samsung Electronics in South Korea, as well as everyone in the company’s Device Experience (DX) division worldwide. For a conglomerate of Samsung’s scale — with hundreds of thousands of workers spanning hardware, software, marketing, manufacturing, and product development — the breadth of access marks a new threshold for how deeply large language models are being woven into everyday corporate life.
The ambition is straightforward: Samsung wants its people to move faster. Employees are expected to use ChatGPT for a wide range of knowledge work — searching and analyzing information, drafting documents, brainstorming ideas, and interpreting data — while Codex is positioned as a force multiplier for both technical and non-technical teams. Developers get assistance with writing, reviewing, and debugging code, but the real twist is that employees without engineering backgrounds can use Codex to turn ideas into usable software, internal tools, websites, and automated workflows without needing to write a line of traditional code themselves.
OpenAI says the enterprise-grade deployment includes data protection, user and access management, and security controls — the kind of guardrails that make legal and compliance teams comfortable enough to greenlight company-wide access. The company also revealed that weekly active users of Codex in Korea have surged nearly 800% since February 1, 2026, suggesting that the Korean market is embracing AI-assisted development at an unusual pace.
The Samsung deal doesn’t come out of nowhere. The two companies already collaborate on AI infrastructure: Samsung supplies advanced memory semiconductors purpose-built for next-generation AI workloads to OpenAI. What the ChatGPT Enterprise rollout represents is an extension of that relationship from the hardware layer all the way up to workforce transformation — chips on one end, knowledge workers on the other, with the same partnership running through both.
The broader Korean market appears to be moving in lockstep. Seoul National University recently began offering ChatGPT Edu free of charge to its 47,000 students, faculty, and staff as part of a push to become an “AI-native campus.” OpenAI has also partnered with Kakao to bring ChatGPT directly into KakaoTalk group chats, embedding the assistant into one of South Korea’s most ubiquitous messaging platforms. A long list of Korean companies — LG Electronics, LG Uplus, LG CNS, GS E&C, Samsung SDS, TVING, Krafton, Toss, MUSINSA, Korea Zinc, Nexen Tire, and HanaTour — are already using ChatGPT Enterprise, the OpenAI API, and Codex in their own operations, painting a picture of an economy that is adopting AI tools at the infrastructure level rather than treating them as experimental side projects.
For OpenAI, the Samsung deployment serves as both a case study and a signal. Enterprise contracts are where the revenue is, and landing a partner of Samsung’s size — and doing so at a moment when South Korean adoption is visibly accelerating — strengthens the argument that large language models are transitioning from novelty to utility inside the world’s largest organizations.