CDPR Co-CEO: Fully AI-Generated Games Are Coming, But That's Not the Path Forward
There’s a quiet tension running through the games industry right now, one that every major studio is grappling with behind closed doors. Generative AI can accelerate development pipelines in ways that would have seemed fanciful just a few years ago — prototyping, asset generation, dialogue scripting — but the question that keeps coming up is whether it can ever do more than assist. Most developers agree it can’t replicate the human spark. What’s less settled is what happens when someone tries anyway.