Luxeed R7 will stick with annual updates, exec confirms

The Luxeed R7 isn’t getting a mid-cycle face-lift or a new name. Harmony Smart Mobility executive director Zhao Changjiang said this week the electric coupe SUV will stick with annual model-year updates and keep the R7 brand.

“Ours is an annual refresh model,” Zhao told followers on social media. “We’ll keep the R7 IP and iterate continuously to give customers a better experience.”

The R7 is the first coupe SUV from Luxeed, the joint brand between Huawei and Chery. It launched in 2024 with a OneBox silhouette that, at the time, claimed the most interior space of any coupe SUV in its segment. It sits alongside the S7 sedan in Luxeed’s lineup.

Combined deliveries of the R7 and S7 passed 160,000 units in May, according to Huawei’s Richard Yu.

In March, both cars got a refresh with two new paint options, Dark Night Purple and Vitality Orange, plus an upgraded 896-line dual-path lidar sensor and a redesigned Harmony ALPS health cabin. Current pricing starts at ¥259,800 (about $35,700) for the R7 and ¥239,800 ($33,000) for the S7.

Zhao’s comments suggest Luxeed sees the R7 as a platform to evolve, not a one-off model. Annual refresh cycles let the company slot in hardware and software improvements on a predictable schedule rather than waiting for sporadic mid-cycle updates.