Meta Unveils Three Own-Brand Smart Glasses: Adventurer, Fury, and Starfire Starting at $299
Meta has officially entered the smart glasses market under its own brand for the first time, launching three new models: Adventurer, Fury, and Starfire. The lineup, which starts at $299, marks a significant expansion of Meta’s wearable ambitions beyond its long-running Ray-Ban partnership — and brings the technology within reach of a broader audience.
The Lineup
The three models cover distinct style preferences while sharing a common technical foundation. Adventurer and Fury are both priced at $299, undercutting last year’s second-generation Ray-Ban Meta Wayfarer by $80. Starfire, developed in collaboration with Kylie Jenner, comes in at $399 and targets younger, fashion-conscious consumers.
Adventurer features square frames with thinner edges, available in both regular and large sizes. Fury shares a similar silhouette but sports thicker frames for a bolder look. Starfire, the Jenner collaboration, adopts a slim oval design that leans into the eyewear styles gaining traction among female consumers.
All three glasses come in tortoiseshell, black, and green colorways, with options for transition, polarized, and clear lenses — and prescription lenses can be fitted as well.
What’s Inside
While Meta designed the glasses, manufacturing is handled by EssilorLuxottica — the optical giant behind Ray-Ban and Oakley. Both companies’ logos appear on the inner temple and packaging, signaling a deepened but evolved partnership.
The feature set largely carries forward what Meta has established with its existing screen-less glasses: built-in cameras for capturing photos and video, integrated speakers, and full access to Meta’s AI assistant for tasks like real-time translation or identifying objects in the wearer’s field of view. The glasses ship with Meta’s newly released Muse Spark AI model ready out of the box.
A small but meaningful hardware refinement: the nose pads are now adjustable across three positions by manually opening or closing them — a welcome improvement for fit and comfort across different face shapes.
The Strategy
Meta and EssilorLuxottica executives have framed the pricing shift as a deliberate move to make smart glasses more accessible. At $299, the entry price drops below the psychological barrier that kept earlier models in premium territory. The Kylie Jenner collaboration on Starfire, meanwhile, signals Meta’s intent to position smart glasses as a fashion item — not just a gadget.
The company also teased that future models may drop the camera entirely, focusing instead on calls, media playback, and AI voice interaction. One feature Meta is actively working toward: glasses that can recognize and quietly name the people a wearer knows — friends, family, acquaintances — without awkward fumbling.
What’s Next
Meta confirmed it will continue expanding styles and brand collaborations with EssilorLuxottica, with the ultimate goal of entering the augmented reality glasses market. The company showed off an AR glasses prototype two years ago; a consumer-facing version could arrive as soon as next year.
For now, the Adventurer, Fury, and Starfire represent Meta’s most aggressive push yet to put AI on faces — and at a price point that might actually make that happen.