vivo's X300 series passes 3 million in sales, Ultra accounts for 200,000

IT-NEWS, June 28 — vivo’s X300 series has cracked the 3 million sales mark. According to supply chain data shared by Chinese industry analyst @RD观测, the lineup hit 3.11 million sell-through units by the 25th week of 2026 — the period covering June 15 to June 21.

The X300 Ultra, the most expensive model in the family, accounted for 201,200 of those sales.

vivo launched the X300 and X300 Pro in October 2025 as the world’s first phones with MediaTek’s Dimensity 9500 processor. The base model started at ¥4,399 (about $605), while the Pro came in at ¥5,299.

The company expanded the lineup in March 2026 with two more variants. The X300s, priced from ¥4,999, kept the Dimensity 9500. The X300 Ultra, starting at ¥6,999, switched to Qualcomm’s Snapdragon 8 Elite Gen 2 and added a more serious camera system — a Zeiss-branded telephoto setup that reaches 200mm equivalent with one lens and 400mm equivalent with the G2 Ultra attachment.

The 3-million-unit milestone puts the X300 series among the stronger performers in China’s premium Android segment this generation. vivo does not break out individual flagship sales publicly, so third-party tracker data offers the best look at how the lineup is faring against competitors like Oppo’s Find series and Xiaomi’s 16 series.